ARTIST MANAGEMENT. EVENTS. CONSULTANCY. PUBLISHING.
NPA was founded in 2017 by a team of renowned industry experts, delivering an exclusive portfolio of services across the creative industries.
Using unparalleled industry expertise to leverage both managerial and artistic talent globally, NPA provides artist management and management consultancy, along with publishing and events expertise.
Founded by Nik Preston, NPA began with an elite performer’s perspective. Nik’s experience as a globally active, top-tier professional musician, operating at the highest levels of the industry and working with artists including Anastacia, Julian Lloyd-Webber, Imelda May, Guthrie Govan, Billy Cobham and Baz Luhrmann, gave him first-hand insight into maintaining a career at the top of the profession, and is what led other artists and creative professionals to seek him out for representation. NPA was established to formalise that demand, built on peer-level credibility and long-standing professional relationships rather than traditional agency models.
Today, as Chair, Nik continues to bring this performer-led, industry-embedded perspective to NPA, alongside decades of leadership across artist management, publishing, live performance, and music education. He combines elite music-industry credentials with senior board-level and advisory experience and is a recognised transformative strategist across the publishing and education sectors, having brokered innovative global partnerships and led large-scale digital transformation and international market entry and growth initiatives.
He holds roles including trustee, adviser, and council member of the British Army, and the Royal Corps of Army Music, alongside committee membership at the Music Publishers’ Association.
The NPA executive team is comprised of similarly credited leading industry experts from management, publishing, education and major label backgrounds; whilst its panel of consultants includes globally recognised artists, artist managers, publishers, producers, composers, musicians, educators, artists, songwriters and FTSE 250 board members.
This unique network and enviable industry access means that NPA is uniquely positioned to provide original and bespoke solutions to a diverse range of organisations’ needs across both the creative and corporate sectors.
NPA’s clients and consultants have worked for an impressive selection of global artists, companies and brands including: Stevie Wonder, Lady Gaga, Rihanna, Alicia Keys, Camila Cabello, Sabrina Carpenter, Snoop Dogg, Jennifer Lopez, Jessie J, Seal, Stormzy, JP Cooper, Sony, Island Records, Universal, Warner, Yamaha, Hal Leonard, RayBan, DHL, Nissan, Red Bull, Bloomingdale’s, Michelob, Target, Max Factor, Rimmel, University of West London, Royal Academy of Music, Royal Academy of Dance, Royal College of Psychiatrists, Trinity College London and the Royal Corps of Army Music.